Parke & Ronen Showcase Their Sexy Men's Swimwear

WHO: Parke & Ronen and the Raleigh Boutique.

WHAT: On Sunday, March 11th New York based Parke & Ronen showcased their Summer 2007 collection at South Beach's Raleigh Hotel. Guests enjoyed a gorgeously sunny day while previewing Parke & Ronen's men's Summer 2007 collection, accompanied by a poolside fashion presentation and sultry sounds by DJ's Daniel Stern & Tavin Riter.

Guests were given the opportunity to purchase swimsuits on-site straight off the runway plus received styling advice from the designers themselves, Parke Lutter and Ronen Jehezkel. More than 30 swimsuits were sold in just three hours at the Raleigh Hotel cabanas. The new collection can also be found year round at the Raleigh Boutique.

"With its sexy resort style and fabulous sunshine, Miami Beach was the perfect place to introduce our Summer 2007 collection. Together with the help of the Raleigh Hotel, we are thrilled to give our loyal customers a sneak-peak and opportunity to purchase the new collection before it is available nationwide" said Parke Lutter and Ronen Jehezkel.

Loved by celebrities Heath Ledger and Andres Balazs, Parke & Ronen has grown to be a pioneer in the men's swimwear world and a leader in its industry since its conception in June 1997.

Parke & Ronen can be found nationwide including New York City at its flagship Parke & Ronen boutique in West Chelsea. Additionally, Parke & Ronen is sold at select Saks Fifth Avenue and Barney's New York locations, as well as key specialty stores, Base (Miami), Alpha (LA), Mac (San Francisco), American Rag (LA), the boy next door (Atlanta) - and online at www.parkeandronen.com

MEDIA CONTACTS:
Stacey Renee Benedetti / Nikki Novo TARA, Ink. 305.864.3434 ext. 140

Check out Parke & Ronen's 2007 Swimwear Collection showcased during Sunglass Hut Swim Shows in Miami Beach.

Parke Ronen

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