Launch of 2(x)ist Soy Collection

Who: 2(x)ist and Saks Fifth Ave

What: Launch of 2(x)ist Soy Collection\Celebrity Meet and
Greet

When: Thursday, October 5, 2006

Where: Saks Fifth Ave, 611 5th Avenue, 7th Floor, New
York, NY 10022

Time: 6PM - 8 PM

This fall, 2(x)ist is set to "paint the town green" with the first ever Soy Lounge. The Lounge officially launches at Saks Fifth Avenue, hosted by Tyra Bank's first ever male model Eric Weldon. Weldon, was personally chosen by Tyra Banks and a host of judges on her talk show with the prize of a 2(x)ist modeling contract back in May. This event marks Weldon's first appearance in NYC as the new face of 2(x)ist.

The Lounge is an exciting environment bringing together the Soy Collection with all things "eco-luxe." With the latest soy craze that has been sweeping the country, the Soy Lounge will be a lavish entrance for Soy's introduction into men's luxury underwear. It will be an amazing experience for lovers of luxury and the environment. After months of industry buzz about the collection, consumers will have their chance to get the best of both worlds within the Soy Lounge. Online luxury furniture company 2Modern.com partnered with 2(x)ist to create a contemporary atmosphere within the lounge.

Contact: THINK PR-212.343.3920

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