The closet women have been waiting to raid is finally open. DailyCandy.com, the free lifestyle trend e-mail newsletter and website, is launching its own sample sale e-commerce site, Swirl, Sample Sales by DailyCandy. Featuring the best-of-the-best apparel and accessories handpicked by editors, Swirl, Sample Sales by DailyCandyDailyCandy will be a well-edited sample sale experience, offering remarkable discounts on the stuff DailyCandy loves — from favorite up-and-coming designers to the must-have established brands, it’s everything DailyCandy editors can’t live without. The new site will soft launch on Thursday, November 19, to a limited number of first-come, first-served DailyCandy subscribers; hard launch will take place in February 1, 2010.

DailyCandy, which has always spread the latest news about the best in the world of fashions and trends, will translate its quirky aesthetic and curated editorial approach to a superior e-commerce sample sale experience, one that is currently lacking in the marketplace. Since most sample sale sites replicate the same random experience a traditional outlet store or offline sample sale offers, DailyCandy’s trusted editorial eye will lend much-needed credibility to the category.

For nearly ten years (anniversary is March 2010), DailyCandy has been recommending what to do, see, eat, and purchase via a cleverly written e-mail sent to a loyal, active, and engaged audience who buys online. The private sale business is a natural extension of what DailyCandy has always done — spread the news on what DailyCandy thinks is worth buying now. Swirl won’t include everything — it won’t necessarily include the most expensive or most popular, but it will feature the best and brightest from every price point and corner of the Earth.

“DailyCandy has always been the go-to source for sample sales, but we recognize that only our NYC and L.A. readers can participate in those events,” says Eve Epstein, Swirl creative director and former DailyCandy editor in chief. “With Swirl, Sample Sales by DailyCandy, we offer a unique DailyCandy sample sale experience, featuring our favorite established designers as well as the Parsons grads fresh off their first Fashion Week showings to all.”

Swirl, Sample Sales by DailyCandy will be a distinct site but with a clear reference to the existing DailyCandy look and feel. DailyCandy subscribers will have early access to the beta version of the site and will be the only ones to have access to sales before hard launch in January. Also, DailyCandy subscribers will receive ongoing exclusive benefits — early access to sales, exclusive sales, special one-time incentives (discounts on product and shipping), etc. From an integration standpoint to ensure voice and selection, not only will our editors be curating sales, but Swirl, Sample Sales by DailyCandy will be editorially integrated into DailyCandy’s new website and its daily e-mails.

In September, DailyCandy launched a redesign of its website, which now features archived content, new, never-before-seen coverage of the tried-and-true local classics, and enhanced usability and functionality allowing readers to easily navigate their neighborhoods while surveying the national lifestyle trend landscape.  ShopTalk, DailyCandy’s gifting initiative, which launched in late October, will deliver great gift solutions via e-mail (once a week on Tuesday to the Everywhere, NYC, and L.A. lists) and on the web year-round.

About DailyCandy
DailyCandy is a multiplatform media company dedicated to helping you live the sweet life. DailyCandy editors scour the corners of the U.S. and London to deliver the very best in style, food, fashion, and fun via e-mail, video, and the Web for free. Want the latest and greatest? Sign up for the DailyCandy e-mail. Looking for the best stuff happening online or in the cities we love? Visit DailyCandy.com, the new one-stop shop for what to do, shop, see, and eat in your city and beyond. Every story, tip, photo, and listing is hand-selected by DailyCandy editors. It’s your life, curated by us!