Legendary fashion photographer Nick Knight continues to push the paradigm shift in fashion show presentation by collaborating with designers Alexander Wang and Rodarte, digitally presenting their Collections on his ground breaking website SHOWstudio in an initiative supported by Mercedes-Benz.  Alexander Wang’s show will be presented on February 13 at 5:00 PM EST and Rodarte on February 16 at 12:00 PM EST.

“I see the future of fashion weeks around the world as not only a physical schedule of shows, but also as a digital calendar of fashion experiences online, which bridge the industry and consumer experience,” said Nick Knight, Director of SHOWstudio.  “When the industry talks about the ‘future of fashion weeks’ this is ultimately where they will arrive.”

The fashion shows, live on SHOWstudio.com and viewable after the presentations, continue an increasing trend which sees more and more designers digitally capturing their fashion shows and presenting them either live online, or as film vignettes.  Mercedes-Benz, along with Mercedes-Benz Fashion Week organizer IMG Fashion, plans to promote the digital experiences on their calendars and via their web properties.

“Working with Nick Knight and SHOWstudio is truly an honor. We are so excited to bring our show to a new platform, and to do something truly innovative in the way it is presented to our audience,” said Alexander Wang.

“With each Rodarte show, we aim to create a visual and experiential immersion for the audience. Working with Nick Knight to bring our next show environment to a wider audience is a thrilling opportunity,” said Kate and Laura Mulleavy of Rodarte.

“Karl Benz experimented with the first gas engine almost 125 years ago resulting in the invention of the automobile. Access provides new experiences and Nick Knight is at the forefront of pushing the fashion industry deeper into the digital realm.  The fashion world is transforming,” said Lisa Holladay, manager brand experience marketing for Mercedes-Benz USA.  “Alexander Wang and Rodarte are innovative designers and supporting them within this type of digital movement personifies our heritage and the cutting-edge technology that goes into every Mercedes-Benz vehicle,” added Holladay.