From February 11-18, 2010, during Mercedes-Benz Fashion Week (MBFW), thousands of fashion industry professionals will come together in Bryant Park’s iconic Tents for one last week before MBFW re-locates to Lincoln Center in September.

Starting off a New Year and new global fashion cycle, the retailers, reporters and editors are eager to see the Collections from the world’s established and up-and-coming designers, and how this creative community sets the tones and trends for what we will wear in Fall/Winter 2010.

“As we close a chapter in the history of our event, IMG is excited to be working with Lincoln Center, the CFDA and the City to create a new home for the fashion industry at Lincoln Center,” said Peter Levy, SVP and Managing Director of IMG Fashion Worldwide. “We are looking forward, with our partners, to rolling out our plans in the coming months.”

“All of us at IMG Fashion are excited about the outstanding and stellar lineup which has come together from around the world to share in this historic Mercedes-Benz Fashion Week,” said Fern Mallis, SVP of IMG Fashion. “This will be a significant season, as we reflect on 17 years, 31 seasons and close to 2,500 fashion shows in Bryant Park that have launched many careers….from Designers to Editors, Models, Producers, Celebrities, TV Commentators and Reality Shows. We all also look forward to the change – and September’s move to Damrosch Park in Lincoln Center.”

Saluting and showing in Bryant Park, and Associate Member shows on Mercedes-Benz Fashion Week ‘s schedule are:  BCBGMAXAZRIA, Richard Chai, Duckie Brown, Toni Maticevski, Ports 1961, Anne Bowen, La Perla, Farah Angsana, The Heart Truth’s Red Dress Collection 2010, Cynthia Steffe, Project Runway, Yigal Azrou?l, Michael Angel, Christian Siriano, Nicole Miller, Charlotte Ronson, Venexiana, Lacoste, Georges Chakra, Andy & Debb, Adam, Academy of Art University, Prabal Gurung, ARISE Magazine African Collective – III, Lela Rose, Luca Luca, Malandrino, DKNY, Rebecca Taylor, Calvin Klein Men’s Collection, Hervé Léger by Max Azria, Diane Von Furstenberg, TonyCohen, Y-3, Tuleh, Custo Barcelona, Vassilios Kostetsos, Carolina Herrera, Carlos Miele, Jill Stuart, Donna Karan Collection, Tracy Reese, Monique Lhuillier, Yeohlee, Tadashi Shoji, Ecco Domani Fashion Foundation, Perry Ellis, Elie Tahari, Badgley Mischka, Vera Wang, Pamella Roland, Max Azria, Dennis Basso, Diesel Black Gold, Thuy, Tibi, Narciso Rodriguez, Toni Francesc, Tory Burch, Michael Kors, Nanette Lepore, 3.1 Phillip Lim, Milly by Michelle Smith, Alexandre Herchcovitch, Anna Sui, Brian Reyes, Ralph Lauren, Isaac Mizrahi, Trias, Calvin Klein Women’s Collection, Naeem Khan, J. Mendel and Tommy Hilfiger.

The Bryant Park Tents’ three venues include the Salon, the Promenade and the Tent. Over the course of eight days, the runway venues, lobby and backstage sponsor lounges will be bustling from 9 AM to 9 PM, when approximately 100,000 people come to attend shows, meet and greet the media, retailers and fashion professionals.

Title sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, W Hotels Worldwide, TRESemmé, The Heart Truth Campaign, Starbucks Frappuccino® Coffee Drink, Peroni, Chambord, Martini Gold Mixers and O.N.E.™ One Natural Experience as well as the following media outlets The New York Times, Vevant, Women’s Wear Daily and Getty Images. Each of these sponsors will be providing hospitality, services and amenities to make the hectic week of shows as effortless and pleasurable as possible for all attendees.

With Mercedes-Benz Fashion Week less than one week away, preparations are in full swing. Show producers, sponsors, designers, members of the press, models and fashion followers from around the world will convene in New York City as the Fall 2009 Collections are presented. This season’s line up includes a number of established favorites alongside emerging designers, who come together to let the fashion world know what they are up to.

“I believe Mercedes-Benz Fashion Week will bring some positive energy and activity to the industry,” said Senior Vice President of IMG Fashion, Fern Mallis. “It’s the creativity that we now need to celebrate more than ever. Our schedule is full and despite the constant focus of the economy, we will be back to business…almost as usual.”

Mercedes-Benz Fashion Week kicks off with the 7th edition of The Heart Truth’s Red Dress Collection 2009 and is followed by  Yigal Azrou?l, this season’s Mercedes-Benz Presents designer, Duckie Brown, Charlotte Ronson, BCBGMAXAZRIA, Nicole Miller, THISDAY/Arise Magazine: African Fashion Collective 2009, Academy of Art University, Venexiana, Lacoste, Georges Chakra, Andy & Debb, ADAM, Barbie™ Runway Show, Verrier, Monarchy Collection, Lela Rose, Mara Hoffman, Nicholas K, Sergio Davila, Hervé Léger by Max Azria, Thuy, Diane Von Furstenberg, Akiko Ogawa., Erin Fetherston, Miss Sixty, E.Y. Wada, Farah Angsana, Carolina Herrera, Carlos Miele, Tracy Reese, Tony Cohen, Terexov, William Rast, Cynthia Steffe, Badgley Mischka, Matthew Williamson, Pamella Roland, Diesel Black Gold, Dennis Basso, CHOCHENG, MAX AZRIA, Tibi, Domenico Vacca, Narciso Rodriguez, J. Mendel, Nanette Lepore, Michael Kors, Richard Chai, 3.1 Phillip Lim, Alexandre Herchcovitch, Milly by Michelle Smith, Anna Sui, Mackage, Tommy Hilfiger, Brian Reyes, Rebecca Taylor, Ports 1961, Christian Siriano, Custo Barcelona, Zac Posen, Project Runway, Tadashi Shoji and Chado Ralph Rucci. Walter, DKNY, Calvin Klein Men’s Collection, Y-3, Jill Stuart, Donna Karan New York, Yeohlee, Z Zegna, 1909 Victorinox, Calvin Klein Women’s Collection, Leifsdottir and Ralph Lauren are associate members on the official Mercedes-Benz Fashion Week calendar with shows off site. Further details and announcements on this event will follow.

The iconic Bryant Park Tents offer three venues this season: the Promenade, the Salon and the Tent. Over the course of 8 days, approximately 100,000 people will pass through the Tents to attend shows, meet and greet, do interviews and see the business of fashion continue from morning to night.

Title sponsor Mercedes-Benz is joined by DHL, American Express, M?A?C Cosmetics, Judith Ripka, YKK, W Hotels Worldwide, Havaianas, TRESemmé, Barbie®, The Heart Truth Campaign, VIACTIV®, Peroni, Chambord and Martini Gold Mixers as well as the following media outlets The New York Times, Women’s Wear Daily and Getty Images. Each of these sponsors will be providing hospitality, services and amenities to make the hectic week of shows as effortless and pleasurable as possible for all attendees.