Southern California’s original blowdry bar. What woman wouldn’t want a blowout for V-Day? Hollywood hottest celebrities are already on board.  Jennifer Love Hewitt, Hilary Duff, Zooey Deschanel, Cindy Crawford and more are already regular clients.

And as an added bonus – Drybar offers tinsel as a secret menu item, available in red for Valentine’s Day. Whether planning a dinner out with your hunny or a girl’s night out at the clubs with “All the Single Ladies!” – the trendsetting stylists at Drybar can include a little bit of red tinsel in your hair with your blowout for some extra sass and festivity for Valentine’s Day.

MCM, the iconic European brand synonymous with style and classic luxury, ushered in a modern new era with the launch of its New York collection. And where better to hold such an occasion but at Saks Fifth Avenue, where the collection will be exclusively sold. The collaboration with style maven, Joy Gryson, MCM’s New York collection, which was also be available at the MCM boutique at The Shops at The Plaza, is a perfect partnership of premium heritage and contemporary direction.

The most important names in New York’s fashion and social set were present at the launch, which was hosted by supermodel COCO ROCHA and TERRON SCHAEFFER (Group SVP, Saks).  The event was attended by VIP guests, including SUNG JOO KIM (CEO of MCM) and FERN MALLIS (VP IMG), actress and model LYDIA HEARST, designer, JOY GRYSON, JESSICA WHITE (current girlfriend of Sean Penn), and  model JULIE HENDERSON. Also in attendance were New York socialites, ANN-DEXTER JONES, and EMMA SNOWDEN-JONES, Korea’s Pop sensation, RAIN, musician ALEXANDRA ALEXIS and designers ALEXIS PHIFFER and KAI MILLA.

Held in the heart of the elegant retailer, the fashion forward crowd sipped 42 Below signature vodka cocktails with the eclectic musical taste of socialite and DJ HARLEY VIERA NEWTON completing the stylish scene.

Founded in 1976, MCM has dedicated itself to designing unique and classic handbags, luggage and accessories. The famed MCM logo has been a staple signature in the global luxury market for decades. Today the brand is pleased to usher in a new era, with the celebrated collection created for those at the pulse of New York, drawing on its tradition of prestige and quality for today’s modern luxury lifestyle. Fans of the brand include Lydia Hearst, Coco Rocha, Heidi Klum, Cindy Crawford, Veronica Webb, and Patricia Field among others.

IMG Models, a division of global sports and entertainment company IMG today announced that six models from the renowned agency will be featured in the current Swimsuit issue of Sports Illustrated (on newsstands today).  IMG Models will lead the roster of beauties with six girls included in the book, more than any other agency and a record for IMG Models.

“We couldn’t be more proud of our line-up of clients in this years Swimsuit Issue,” said Ivan Bart, Senior Vice President of IMG Models.  “IMG has always been proud of our participation in this career making issue and congratulate Daniella Sarahyba, Esti Ginzberg, Hilary Rhoda, Jarah Mariano, Jessica Gomes and Tori Pravers on their inclusion.”

Sports Illustrated Swimsuit Issue – This issue is published annually by SI and features top fashion models wearing designer swimwear in exotic locales. The first issue was published in 1964 and has featured such famous models as Kathy Ireland, Christie Brinkley, Elle Macpherson, Cindy Crawford and Naomi Campbell. The current issue will mark the 45th annual issue of the famous magazine.
Daniella Sarahyba – Brazilian stunner Sarahyba was born into the industry, her mother was a famous model as well. Daniella has been in TV ads for Olympus and print ads for H&M, Gap and Michael Stars. She was recently shot in Rio de Janeiro by Mario Testino for his upcoming shoot.

Esti Ginzberg-Israeli native, Esti has established herself as one of the new “it” girls, having worked with world renown photographers such as Bruce Weber, Blaise and Kenneth Willard and appearing in advertisement campaigns for Tommy Hilfiger, Burburry, Clarins, among others. As well as a talented singer, she was recently awarded the role as lead actress in the upcoming film, Twelve.

Hilary Rhoda- An All American Girl, Hilary Rhoda is currently the face of Estee Lauder and was recently named one of the highest paid models by Forbes magazine.

Jarah Mariano – American born Mariano’s distinct features can be tribute to her Hawaiian, Korean and Chinese descent. She has been featured in ad campaigns for MAC Cosmetics, Old Navy and A&F as well as in a music video for Jay Z. She will also appear in an upcoming episode of Chuck.

Jessica Gomes – Australian born Gomes is the youngest of four siblings. She has been featured in campaigns for DKNY, Adidas and Old Navy as well as appeared on The Today Show and Project Runway. Her acting career includes not only an appearance in an upcoming episode of Chuck but also is the star of her own Korean TV show titled, My Name is Jessica Gomes.

Tori Praver – Tori Praver, born in California and raised in Hawaii.  Noted for her big break as the face of Guess, she has worked with some of the industry’s most renowned photographers, magazines and recently designed her own swimwear line, Tori Praver Swimwear, which is featured in the current issue.

About IMG Models

IMG Models, a division of global sports and entertainment company IMG, is the world’s number one model management firm with offices in New York, London, Paris and Milan.