The Bryant Park, official venue for the staging of the fashion shows that form part of MERCEDES- BENZ FASHION WEEK” was the scenery for the premiére in New York of the Catalonian designer Toni Francesc, who closed the fashion shows program for the 15th September, receiving warm applauses from the nearly 500 people who attended his show.

Under the title “Water’s Mood”, Toni Francesc´s collection  for Spring-Summer 2010, offered an homage to the water in all its variants. A video installation in which several images of water could be seen – waves, currents and multiple sorts of water drops- gave the front scenery to the presentation of the collection, in which dominated a chromatic palette of blue tonalities, mixed with mauve shades. Besides that, khaki and sand tones, inspired in lakes and puddles, together with whites and grays, based in the color less quality of water. Drapes and pleatings worked on sheer materials like silk, showed an involving and sophisticated silhouette. In contrast to the soft textiles, the stiff materials, such as cotton, presented clean and very depured cuts, defining the feminine body though several details and a very depured pattern work. An original, sober and risky collection that received the applause of the public.

The Direction of the “MERCEDES BENZ FASHION WEEK” has included, at this edition in September 2009, 5 Spanish designers in its official fashion shows program. Besides Custo Dalmau and Miguel Adrover -who already are veterans at this catwalk-, three new Spanish designers have been chosen to show their creations for the first time at the shows in New York: Toni Francesc, Joaquín Trías and David Delfín –who already showed his collections in New York, but not yet in the official shows calendar-.

This event -which origins date back to the first “Fashion Press Days”, organized in the Big Apple back in 1943- is one of the most prestigious events of its kind in the world, habitually featuring the participation of many great figures within the world of fashion design, such as Oscar de la Renta, Ralph Lauren, Carolina Herrera, Donna Karan, Michael Kors, Marc Jacobs, Calvin Klein, Narciso Rodriguez, Hervé Ledger and many other designers well known around the world.

Toni Francesc, who took part at the fashion shows organized by CIBELES MADRID FASHION WEEK last February, is one of the Spanish designers showing a really strong participation at a number of international fashion shows. Special witness to this designer’s meteoric rise shows over the last two years. Although his collection was presented at the CYBERPOT CENTER in HONG KONG in January 2006, it is in Mexico where the designer has established his main international market, being a frequent participant at FASHION WEEK in MEXICO, where he has presented his designs each season since October 2006. Furthermore, the Catalan designer presented fashion parades in September 2008 and March 2009 at the most important fashion event in Russia, RUSSIAN FASHION WEEK in Moscow.

Together with all the international fashion shows at which Toni Francesc has presented his cutting-edge ideas, the presentation of his collection within the official program at “MERCEDES-BENZ FASHION WEEK” in New York is undoubtedly a considerable success for the Catalan designer, as well as for the world of Spanish fashion design in general.

With Mercedes-Benz Fashion Week around the corner, CUSTO BARCELONA is proud to announce its move from The Promenade to The Tent. The brand has presented two collections per year at New York Fashion Week for over twelve years. This September, due to a consistently overwhelming response from national and international media outlets, buyers, opinion leaders and VIP’s CUSTO BARCELONA will move the show into the largest venue offered by IMG. In a time of downsizing and cutbacks from other designers, CUSTO BARCELONA is expanding in size and striving in all business endeavors. This change of venue is integral to the growth of the CUSTO BARCELONA brand and representative of Custo Dalmau’s position as one of the fashion industries fearless risk-takers.

“The runway is experimental for us. Where we introduce new techniques, take risks, and have fun” states Custo Dalmau.

About Custo Barcelona

Custo Barcelona is a European designer brand based in Barcelona, Spain, with 80 stores in 35 countries worldwide including 18 in the United States. Custo Barcelona caters to women, men and children with a European flair, a love for the arts, adventurous, confident and with an independent sense of style. The company counts on a global fan base rather than customers due to the passion associated with the brand which is directly related to the Mediterranean passion emitted from the designer Custo Dalmau himself.