MCM, the iconic European brand synonymous with style and classic luxury, ushered in a modern new era with the launch of its New York collection. And where better to hold such an occasion but at Saks Fifth Avenue, where the collection will be exclusively sold. The collaboration with style maven, Joy Gryson, MCM’s New York collection, which was also be available at the MCM boutique at The Shops at The Plaza, is a perfect partnership of premium heritage and contemporary direction.

The most important names in New York’s fashion and social set were present at the launch, which was hosted by supermodel COCO ROCHA and TERRON SCHAEFFER (Group SVP, Saks).  The event was attended by VIP guests, including SUNG JOO KIM (CEO of MCM) and FERN MALLIS (VP IMG), actress and model LYDIA HEARST, designer, JOY GRYSON, JESSICA WHITE (current girlfriend of Sean Penn), and  model JULIE HENDERSON. Also in attendance were New York socialites, ANN-DEXTER JONES, and EMMA SNOWDEN-JONES, Korea’s Pop sensation, RAIN, musician ALEXANDRA ALEXIS and designers ALEXIS PHIFFER and KAI MILLA.

Held in the heart of the elegant retailer, the fashion forward crowd sipped 42 Below signature vodka cocktails with the eclectic musical taste of socialite and DJ HARLEY VIERA NEWTON completing the stylish scene.

Founded in 1976, MCM has dedicated itself to designing unique and classic handbags, luggage and accessories. The famed MCM logo has been a staple signature in the global luxury market for decades. Today the brand is pleased to usher in a new era, with the celebrated collection created for those at the pulse of New York, drawing on its tradition of prestige and quality for today’s modern luxury lifestyle. Fans of the brand include Lydia Hearst, Coco Rocha, Heidi Klum, Cindy Crawford, Veronica Webb, and Patricia Field among others.

With the upcoming 2010 Mercedes-Benz Fashion Week quickly approaching, we here at Runway New York, would like to look back at some previous seasons of the New York Fashion Week. We are starting off with the Fall 2004 Collections. To see the Fashion and the Trends just visit our gallery. Please check back daily, since that each day we will be uploading more shows. Hope you enjoy this blast from the past and look forward to the upcoming 2010 Mercedes-Benz Fashion Week New York.

Global videogame publisher, 505 Games, and global sports, entertainment and media company IMG, today announced a new partnership to develop multiple, multiplatform console and iPhone games based on a concept created by world-famous make up artist Pat McGrath and fashion insider Noël Gordon.  For the first time on the videogame platform, game players and fashion lovers alike will be able to enter the world of high fashion at Fashion Week, with a true insider’s point of view.  Games will feature world-class industry gurus, top models and the star-studded runways of Fashion Week events worldwide. The first titles will be available in 2010 in all major markets around the world.

“The time is right to bring the high fashion world of Fashion Week events to the videogame platform and we’re thrilled to be partnering with IMG to make it happen,” said Adam Kline, president of 505 Games U.S.  “With today’s videogame technology and IMG’s incredible reach into all facets of the global fashion business, we’ll be providing fashion enthusiasts the opportunity to experience all aspects of the international fashion scene at Fashion Week.”

IMG is responsible for the industry’s most celebrated portfolio of Fashion Week shows and designer fashion events – from New York to Miami and from Moscow to Mumbai.  Along with showcasing world-class designers at invitation-only Fashion Week events, IMG champions the fashion business in many other ways — providing hundreds of hours of Fashion Week programming as well as customized fashion content for worldwide distribution over every type of medium, including the Internet, iPods, PDAs and mobile phones. With offices in New York, London, Paris and Milan, IMG’s modeling arm, IMG Models, expertly manages the careers of the world’s top models and trend-setting celebrities.

“IMG Fashion is thrilled to be working with 505 Games on an interactive fashion video game which incorporates all the elements of our industry, from the glamour of fashion weeks, and runway shows, to the models, designers, stylists, hair and make-up artists, the parties and celebrations. By combining IMG Fashion’s experience, expertise and relationships in this space with 505 Games’ abilities, I’m sure we will all soon become video game fashionistas,” said Fern Mallis, Sr. VP IMG Fashion.