Akvinta® Vodka, the First Mediterranean Luxury Vodka, is proud to announce their partnership with IMG Fashion as the official vodka of Mercedes-Benz Fashion Week.  Akvinta, which launched in the UK last year and officially launched in the US this month, will be available at all bars in the tents, including the main lobby bar, as well as the hospitality bars (IMG, Mercedes-Benz and American Express Skybox). Akvinta Vodka will also be featured in numerous cocktails throughout Fashion Week, most notably our signature cocktail, the Akvinta Gold Cooler.

“We are extremely excited to announce Akvinta® Vodka’s US launch this month building on a very successful introduction in the UK last year,” said Jeff Becker, President, Akvinta USA Inc. “What better way to introduce Akvinta to New York then to do so at the most important fashion event of the season? We’re honored to officially launch at Mercedes-Benz Fashion Week and we look forward to an ongoing presence in the fashion industry as we become available across the country.”

With Mercedes-Benz Fashion Week one month away, preparations are in full swing. Show producers, sponsors, fashion designers, members of the press, models and fashion followers from around the world will convene in New York City as the Fall 2009 Collections are presented. This season’s line up includes a number of established favorites, alongside emerging designers, who come together to let the fashion world know what they are up to.

“We are very proud and supportive of all the designers who continue to understand the power of the runway,” said Fern Mallis, SVP of IMG Fashion. “The effectiveness of producing a first-class, top notch show is the best marketing tool a designer has in this climate, and we look forward to working closely with each designer to maximize this opportunity.”

Mercedes-Benz Fashion Week kicks off with the 7th edition of The Heart Truth’s Red Dress Collection 2009 and is followed by  Yigal Azrou?l, Duckie Brown, Charlotte Ronson, BCBGMAXAZRIA, Nicole Miller, This Day/Arise Magazine: African Fashion Collective 2009, Academy of Art University, Venexiana, Lacoste, Georges Chakra, Andy & Debb, ADAM, Barbie Runway Show™, Verrier, Monarchy, Lela Rose, Mara Hoffman, Nicholas K, Sergio Davila, Hervé Léger by Max Azria, Diane Von Furstenberg, Akiko Ogawa., Erin Fetherston, Miss Sixty, Farah Angsana, Carolina Herrera, Carlos Miele, Tracy Reese, Tony Cohen, Terexov, William Rast, Cynthia Steffe, Badgley Mischka, Matthew Williamson, Pamella Roland, Diesel Black Gold, Dennis Basso, Cho Cheng, MAX AZRIA, Tibi, J. Mendel, Nanette Lepore, Michael Kors, Richard Chai, 3.1 Phillip Lim, Alexandre Herchcovitch, Milly by Michelle Smith, Anna Sui, Tommy Hilfiger, Brian Reyes, Rebecca Taylor, Ports 1961, Custo Barcelona, Zac Posen, Project Runway and Tadashi Shoji. DKNY, Calvin Klein Men’s Collection, Y-3, Jill Stuart, Donna Karan New York, Yeohlee, Z Zegna, Calvin Klein Women’s Collection and Ralph Lauren are associate members on the official Mercedes-Benz Fashion Week calendar with shows off-site. Further details and announcements on this event will follow.

The iconic Bryant Park Tents offer three venues this season: the Promenade, the Salon and the Tent. Over the course of 8 days, approximately 100,000 people will pass through the tents to attend shows, meet and greet, do interviews, and see the business of fashion continue to be done from morning to night.

Title sponsor Mercedes-Benz is joined by DHL, American Express, M?A?C Cosmetics, Judith Ripka, YKK, W Hotels Worldwide, Havaianas, TRESemmé, Barbie®, The Heart Truth Campaign, VIACTIV® , Peroni, Chambord and Martini Gold Mixers as well as the following media outlets The New York Times, Women’s Wear Daily and Getty Images. Each of these sponsors will be providing hospitality, services and amenities to make the hectic week of shows as effortless and pleasurable as possible for all attendees.