On September 17th, 2009 TRIAS will emerge during Mercedes-Benz Fashion Week as the next big force in the fashion industry with the debut of the Spring/Summer 2010 collection.  The much anticipated launch will debut designer Joaquin Trías’ refreshingly modern yet feminine aesthetic that will quickly take the world by storm.

Joaquin Trías was born in Spain and grew up between the towns of Marbella and Madrid.  Educated by an aristocratic family, Joaquin learned the essence and respect for elegance from an early age.  The inspiration for TRIAS comes from the sublime and discreet elegance transmitted by the designer’s two grandmothers, Cristina Sartorius and Frida Trías.  Cristina Satorius, Countess of Quiroga, exuded an untouchable and pure elegance with reserve while Frida Trías, model and muse of Balenciaga, was the person who initiated Joaquin in the fashion world through her glamour “par excellence”, seduction through distance and mystery, and knowledge of every detail of luxury without ostentation.  This feminine, generational inspiration for the line combined with Trías’s yearning for perfection, has created a brand that exuberates respect and strength towards the sophisticated woman.

Trías’ search for the clean, pure, perfect, innovative, and impeccable results in designs of natural elegance.  Each design is a true architectural masterpiece, with special effects generated through not only exceptionally worked lines but also the election of materials and finishing.  Trías is always searching for the perfect textiles to create more sensual effects with riskier finishing, empowering the exclusivity of each item.

Modern, universal, aggressive in its forms, the TRIAS style is a concept of perfect lines for an unbeatable woman.