IMG announced today plans for its first season of Mercedes-Benz Fashion Week in Lincoln Center’s Damrosch Park at a fashion industry briefing supported by The City of New York, Lincoln Center and the Council of Fashion Designers of America. The move to Lincoln Center has allowed IMG Fashion to unveil event upgrades such as modernized production capabilities for designers, digital services concurrent with the advanced needs of the 21st Century, better accessibility for attendees through both public and private transportation and great resources/facilities on-site and in the surrounding areas.

The move to Lincoln Center comes after extensive work between City Hall, Lincoln Center, the New York City Department of Parks and Recreation, New York City Economic Development Corporation (NYCEDC), IMG and the Council of Fashion Designers of America.

“This is a very exciting day for us,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide.  “The move has allowed IMG to reinvent and improve so many aspects of Mercedes-Benz Fashion Week as well as develop a stronger link to the surrounding facitilies and spaces available at Lincoln Center and the neighborhood.  This is the first season in what we are confident will be a long ‘run’ at Lincoln Center.”

Said Stephanie Winston Wolkoff, Director of Fashion, Lincoln Center, “We are delighted to provide Mercedes-Benz Fashion Week with a new home and an extraordinary array of possibilities.   Over the past few years, Lincoln Center has undergone a transformation, resulting in a campus that is aesthetically spectacular as well as extremely accessible.  We look forward to providing the fashion industry with one central location for activities in and around the tents. In addition, we plan to welcome consumers with a dynamic array of opportunities to engage with the art of fashion.”

“The move to Damrosch Park at Lincoln Center is the culmination of a working partnership between the Mayor’s Office, NYCEDC, IMG, Lincoln Center, and the Department of Parks and Recreation,” said Patrick M. Murphy, Director of the Fashion/Retail Team at the Center for Economic Transformation at NYCEDC. “The enhancements to the tents, the ability to stage additional presentations, along with access to major transportation routes, and the connection with the Lincoln Center brand will be a terrific boost for the fashion industry, and will have a positive economic impact for the event and the City.”

“The industry support and innovation being utilized to transform Lincoln Center into the new home of Mercedes-Benz Fashion Week is a testament to New York City’s premier status among the greatest fashion capitals of the world,” said Stephen Cannon, Vice President of Marketing for Mercedes-Benz USA.  “Our commitment to the event’s success will continue as we officially announce today that Mercedes-Benz is renewing a three year agreement with IMG to remain title sponsor.”

Mercedes-Benz Fashion Week at Lincoln Center, which will be held from September 9 to 16, will implement a number of technical enhancements to adjust with the changing needs of the fashion community. These upgrades include; a gracious lobby to better accommodate designer guests, press and industry professionals; modified runway theaters and modular designer spaces that support advanced production capabilities; expanded lighting and digital design resources; new décor and increased venue/runway sizes and seating enhancements. The event will continue to host three runway venues, and has added a fourth presentation space for designer presentations, industry forums, press conferences and other activities. The venue cost to each designer will remain the same as in previous seasons of Mercedes-Benz Fashion Week.

IMG Fashion will extend ‘the Tents’ original mantra to ‘organize, centralize and modernize’ into the digital realm, launching a new  Mercedes-Benz Fashion Week at Lincoln Center website and suite of digital services that provide expanded capabilities for designers, press and attendees.  These improvements include a new designer centric website and updated registration and credentialing system synchronized with designer seating. The digitization of the event will further streamline the communication between the different constituencies, providing up to the minute resources for press registration, press contact details for designers, online RSVP and show check-in capabilities.

Lincoln Center allows a unique opportunity in the evolution of the event, offering expanded resources and facilities around campus for the use of designer, press, industry and consumer activities. Inside the Tents, the site will feature increase lounge style seating in the event lobby and an outdoor garden for events and presentations as well as a number of restaurants, cafes and sitting areas around the Lincoln Center campus. Lincoln Center also provides attendees with convenient transportation and access to the event via the MTA’s subway systems, busses, the West Side Highway and light traffic flow on 9th Avenue (Columbus) and 10th Avenue (Amsterdam) making the hectic week of shows as effortless as possible for all attendees.

The City, working with IMG Fashion and Lincoln Center, has embarked on a coordinated effort to ensure Mercedes-Benz Fashion Week takes place in an efficient and organized manner. Led by the Citywide Event Coordination and Management Office, City agencies – including the Transportation, Police, Fire, Buildings, Parks and Recreation and Sanitation Departments together with the Mayor’s Community Assistance Unit, and New York City Economic Development Corporation (NYCEDC)  – are coordinating issues related to pedestrian access, ancillary parking, community resources, traffic flow, and opportunities for local businesses.

Each year, the 232,000 attendees at Fashion Weeks generate new economic activity for New York City businesses, accounting for more than $466 million in direct visitor spending and contributing to $1.6 billion in annual tax revenue to the City’s fashion industry. For the businesses surrounding Lincoln Center specifically – the restaurants, hotels, and retailers – as well as the thousands of caterers, security, and service workers staffing the shows, relocating Mercedes-Benz Fashion Week will result in economic benefits. More than $40 million annually is spent on meals at local restaurants; nearly $30 million on taxis, Town Cars, and public transportation; and an additional $56 million at area hotels.

Agreement to Host Biannual Events at Larger Space in Damrosch Park Area Starting Fall 2010 Will Allow Mercedes-Benz Fashion Week to Continue to Grow in New York City

New York’s Fashion Week Generates $773 Million in Economic Activity, Supporting the City’s Fashion Industry and its 175,000 Jobs

Mayor Michael R. Bloomberg today announced an agreement to move New York City’s biannual Mercedes-Benz Fashion Week events to Damrosch Park at Lincoln Center. The agreement between IMG Fashion and Lincoln Center, Inc. will allow the shows to relocate from Bryant Park to Damrosch Park beginning in September 2010. Until then, the event will take place at Bryant Park, including the Fall 2009 collections which begin February 13. The City, through the Office of First Deputy Mayor Patricia E. Harris, worked with IMG Fashion and the Council of Fashion Designers of America (CFDA) to identify a new location as it became clear the shows would soon outgrow the facilities at Bryant Park. The Mayor made the announcement at a conference about the future of New York City hosted by Crain’s New York Business and the Partnership for New York City, and he was joined by Council of Fashion Designers of America President Diane von Furstenberg, IMG Fashion Senior Vice President Fern Mallis, Lincoln Center President Reynold Levy, Parks Commissioner Adrian Benepe, New York City Economic Development Corporation President Seth W. Pinsky and Cultural Affairs Commissioner Kate D. Levin.

“The fashion industry is a vital part of our City’s economy, providing more than 175,000 jobs and generating billions of dollars in wages for New Yorkers annually,” said Mayor Bloomberg. “Ensuring the industry’s long-term success and promoting Fashion Week – the industry’s greatest showcase – is more important than ever as we work to retain and create jobs during these difficult times and diversify the City’s economy. We were determined to work with the Council of Fashion Designers of America and IMG Fashion to identify a location for Fashion Week that would allow it to grow and thrive in New York City, and we could not have arrived at more ideal location than Damrosch Park at Lincoln Center.”

The new venue at Damrosch Park, which is managed by Lincoln Center, will provide about 87,000 square feet of space for the Mercedes-Benz Fashion Week shows, compared to the roughly 70,000 square feet available at Bryant Park – a 25 percent increase. The agreement between IMG Fashion and Lincoln Center is for five years. In addition to providing more space in Damrosch Park, Lincoln Center provides ample opportunity for its iconic indoor locations to be used for special events during the shows.

The collections, which began being shown in New York City’s Bryant Park in 1993 with about 35 shows, have grown dramatically to about 70 shows per season, showcasing the leading American and international designers. Last year, the two annual events drew 232,000 attendees, generated $466 million in direct visitor spending, and resulted in an overall economic impact on New York City of $773 million. New York City’s fashion industry provides 175,000 jobs, $1.6 billion in annual tax revenue and $10 billion in total wages. More than 800 fashion companies are headquartered in New York City, more than double the number headquartered in Paris, its next closest competitor.

“The CFDA is so pleased that the fashion show tents are moving to Lincoln Center. The shows are the main showcase for American fashion and to be part of this cultural center is exciting,” said CFDA President Diane von Furstenberg. “The proximity and visibility of Lincoln Center ensures the industry remains at the forefront of worldwide fashion. Without the centralized location and additional venues provided by Mercedes-Benz Fashion Week at Lincoln Center it would be impossible to accommodate the almost 250 designers who show in New York City.”

“As our society is embracing the concept of change, the time has come for us too to change,” said IMG Fashion Senior Vice President Fern Mallis. “With our new home at Lincoln Center, we can re-invent, invigorate and reinforce fashion’s rightful place alongside the many creative disciplines, from music and dance, to opera and film, which also call world renowned Lincoln Center home.”

“We are extremely grateful to the Mayor, not only for his leadership in facilitating Fashion Week’s move to Lincoln Center, but also for his strong commitment to Lincoln Center and the arts,” said Lincoln Center President Reynold Levy. “Fashion Week will be an outstanding addition to our newly transformed campus making Lincoln Center more welcoming, more accessible and transparent. All of us are delighted that the fashion industry will be a part of Lincoln Center’s annual calendar. We warmly welcome its leadership, and we pledge to deliver the highest standard of customer service to all its members.”

The move will coincide with enhancements to Damrosch Park in conjunction with the reconstruction underway at Lincoln Center which is being transformed with revitalized performance, educational and public spaces designed by world class architects. The dramatic entrance at Josie Robertson Plaza will provide easy access to events at the performing arts organizations of Lincoln Center. It will have one of the largest underground parking garages in New York City and feature convenient drop off locations. With more green spaces, Mercedes-Benz Fashion Week’s almost 10,000 daily guests will be able to linger and enjoy any number of dining facilities at various price points. The move will also mean that Bryant Park, one of the few green spaces in midtown, can better meet the increasing demand for public programming.

“We’re excited to host Mercedes-Benz Fashion Week at its new home in Damrosch Park at Lincoln Center,” said Parks & Recreation Commissioner Adrian Benepe. “Fashion Week at Damrosch Park is sure to continue New York City’s status as the epicenter of the fashion world. Not only is Damrosch Park a larger site, the park’s hard-surface plaza is better suited for tented events, thus freeing up the lawn at Bryant Park for more passive recreational use.”

“This agreement is wonderful news for the City, the fashion industry and Lincoln Center,” said NYCEDC President Seth W. Pinsky. “It clearly underscores this Administration’s commitment to this vital component of our economy and reinforces New York City’s place as the Fashion Capital of the World. I am pleased that EDC had a role in negotiating this important agreement, which will provide the shows with a new and glamorous home in the City for the foreseeable future.”