The Brazilian Standard
Filed Under (Fashion Shows) by zachw on 22-05-2009
Tagged Under : Africa, Black, Controversy, Fashion, fashion week, Folha de Sao Paulo, Government, June, Mixed race, Models, Sao Paulo Fashion Week
The Sao Paulo Fashion Week is coming up in June and every one is looking forward to what it has to offer. However, there is some controversy surroundings the event. The Brazilian newspaper, Folha de Sao Paulo, brought to attention the fact that at last year’s Sao Paulo Fashion Week, out of the 344 models, only 2.3% were black. A government authority opened an investigation on the matter. What resulted from the investigation was a deal. Now, the Sao Paulo Fashion Week is required to have at least 10% of its models be Black or mixed race. Under this new deal whomever fails to meat the 10% standard faces a fine of $120,00 and up.
Outside of Africa, Brazil has the largest population of Blacks and mixed race people. Black Brazilian models have been quoted as saying it is easier to get jobs abroad. Do you think that this is standard being imposed on the Sao Paulo Fashion Week is fair, or right? Please leave opinions in the comments section of the page.
