MCM, the iconic European brand synonymous with style and classic luxury, ushered in a modern new era with the launch of its New York collection. And where better to hold such an occasion but at Saks Fifth Avenue, where the collection will be exclusively sold. The collaboration with style maven, Joy Gryson, MCM’s New York collection, which was also be available at the MCM boutique at The Shops at The Plaza, is a perfect partnership of premium heritage and contemporary direction.

The most important names in New York’s fashion and social set were present at the launch, which was hosted by supermodel COCO ROCHA and TERRON SCHAEFFER (Group SVP, Saks).  The event was attended by VIP guests, including SUNG JOO KIM (CEO of MCM) and FERN MALLIS (VP IMG), actress and model LYDIA HEARST, designer, JOY GRYSON, JESSICA WHITE (current girlfriend of Sean Penn), and  model JULIE HENDERSON. Also in attendance were New York socialites, ANN-DEXTER JONES, and EMMA SNOWDEN-JONES, Korea’s Pop sensation, RAIN, musician ALEXANDRA ALEXIS and designers ALEXIS PHIFFER and KAI MILLA.

Held in the heart of the elegant retailer, the fashion forward crowd sipped 42 Below signature vodka cocktails with the eclectic musical taste of socialite and DJ HARLEY VIERA NEWTON completing the stylish scene.

Founded in 1976, MCM has dedicated itself to designing unique and classic handbags, luggage and accessories. The famed MCM logo has been a staple signature in the global luxury market for decades. Today the brand is pleased to usher in a new era, with the celebrated collection created for those at the pulse of New York, drawing on its tradition of prestige and quality for today’s modern luxury lifestyle. Fans of the brand include Lydia Hearst, Coco Rocha, Heidi Klum, Cindy Crawford, Veronica Webb, and Patricia Field among others.

Mercedes-Benz Fashion Week saw another outstanding season, as once again the iconic runways of Bryant Park hosted some of the world’s most talented designers.  The Tents featured esteemed veteran designers such as Diane Von Furstenberg, Michael Kors, Isaac Mizrahi, Tommy Hilfiger, Anna Sui, Carolina Herrera and Max Azria. Several of the season’s hottest designers like Tory Burch, Doo. Ri and Erin Wasson x RVCA displayed their talent on this global fashion platform alongside Nanette Lepore, Tracy Reese, Custo Barcelona, Nicole Miller, Charlotte Ronson and Phillip Lim.

The global media once again was focused on the business of fashion as well as on reporting on the newest designs and upcoming trends. “The designers worked long and hard to create collections to inspire their customers to once again go shopping,” said Fern Mallis, Senior Vice-President of IMG Fashion, which owns and operates the event.  And this season, our graphic theme of luggage had several subliminal meanings – from the greatest trunk show in fashion to paying homage to all the industry professionals from around the world who packed their bags and traveled to New York to attend Mercedes-Benz Fashion Week – and to also remind everyone it will soon be time to pack up our tents and move to Lincoln Center.

“Mercedes-Benz Fashion Week runway shows continue to be one of most desirable invitations to have during fashion week,” said Lisa Holladay, Brand Experience Marketing Manager at Mercedes-Benz USA.  “Design and fashion are core to the Mercedes-Benz brand so it’s our DNA to create activities that help generate excitement and energy around each season.”

Complementing the runway collections, this season, Mercedes-Benz Fashion Week presented a Spring 2010 Accessories Exhibition. It featured collections of handbags, jewelry, watches and more. Each display featured a selection from participating designers such as Alex Soldier, Ambrosi Abrianna, Bindya NY, Carlos Falchi, Isharya,  Judith Ripka, Lisa Kornman, Lulu Frost, Mercedes-Benz Collection, Sharon Van Liempt, Subversive Jewelry and accessories from W Hotels The Store.

Mercedes-Benz affirmed its commitment to excellence in design through Narciso Rodriguez, this season’s Mercedes-Benz Presents designer and a fashion retrospective that was curated by Rodriguez and Dayle Haddon, long-time model and UNICEF Ambassador.   Backstage, the Mercedes-Benz Star lounge created by Maurice Villency was inspired by Bryant Park in the fall, convertible vehicles, and it was the “spot” for celebrity, designer and customer guests looking to network and slow down the pace.   Displayed in the main lobby throughout fashion week for attendees to experience was the new 2010 E Class Coupe and E 63 AMG sedan, this season’s stars from Mercedes-Benz current collection of vehicles.

American Express® proudly returned to the Tents this season, to connect Cardmembers with many of their favorite designers and took them even deeper into the world of fashion. As one of the only opportunities for consumers to experience the excitement at Mercedes-Benz Fashion Week, Platinum Card® and Gold Cardmembers were given an up-close view of runway shows from the Jonathan Adler-designed American Express® Skybox, where designers and industry influencers mingled with Cardmembers and Skybox Host Kate Nobelius to share their personal fashion insights and unique industry perspectives. American Express® partnered with acclaimed fashion designer Phillip Lim this season to present a unique runway experience exclusively for card members on Thursday, September 17, 2009.  The evening featured insights from Lim, and hosts André Leon Talley and Linda Fargo into 3.1 phillip lim looks currently available at retail, followed by an encore presentation of the 3.1 phillip lim Spring/Summer 2010 collection that debuted to press and industry guests the previous day. As a true supporter of the industry, American Express® donated proceeds from the sale of event packages as part of its $250,000 donation to the CFDA/Vogue Fashion Fund, a CFDA program to help emerging American designers succeed in the business of fashion by providing ongoing support.

DHL returned once again be the Official Logistics Provider for Mercedes-Benz Fashion Week.  The focal point of the outer lobby, the DHL Information and Guest Services Desk, provided DHL branded literature bags for guests.

W Hotels Worldwide returned to Mercedes-Benz Fashion Week for the 12th consecutive season with its Backstage VIP Lounge, which offered celebrities, designers, models and fashion’s elite the ultimate escape from the runway lights…..a glittering retreat of poolside glam. Designed by ICRAVE, this season the W Backstage VIP Lounge was inspired by W’s existing and upcoming WET pool decks at W Hotels around the globe, from South Beach to Hong Kong, Santiago to Vieques Island, and Doha to Hollywood.

TRESemmé returned for its third season as the Official Hair Care Sponsor of Mercedes-Benz Fashion Week.  TRESemmé proudly sponsored and created hair looks for the Tracy Reese, Whitney Eve, Mara Hoffman, Nicholas K. and Brian Reyes shows. Also, this season, TRESemmé partnered with Conde Nast for an exciting new “Steal the Show” campaign with Rachel Bilson, giving readers the inside scoop on hair-to-toe trends, which debuts in November. Rachel Bilson was LIVE on Tuesday, September 15th before the Brian Reyes show at the TRESemmé Hair Salon and Lounge. Additionally, throughout the week, TRESemmé stylists were on-hand in the TRESemmé Hair Salon and Lounge in the main lobby offering dry styling and touch-ups all week.

The official “Chic Little Biscuit” of this year’s Mercedes-Benz Fashion Week, LU Biscuits, best known for its delicious imported French cookies, released an ultra-chic and limited edition tin designed by fashion designer Erin Fetherston. The exclusive design provided a modern twist to the timeless LU Biscuit iconography and brought Fetherston’s passion for the brand to life.

Chambord Black Raspberry Liqueur served up its own version of style as the official liqueur of Mercedes-Benz Fashion Week. The all-natural liqueur, produced in France’s Loire Valley, was on the scene for the fourth consecutive year in the Tents at Bryant Park, maintaining its reputation for producing chic cocktails. Three signature Chambord cocktails, the Chambord Lemonade, the French Martini, and the Velvet Elvis were poured for event guests throughout the week at all of the event bars and hospitality lounges.  The bars featured Chambord bottle displays and branded collateral including napkins, condiment trays and napkin caddies to showcase their presence at the Event.  Chambord models also served the classically chic cocktails in the lobby.

As the #1 makeup brand worldwide, available in 128 countries, Maybelline New York came aboard as the exclusive makeup sponsor of Mercedes-Benz Fashion Week and brought their vast beauty expertise and inspired creativity to the world’s most respected fashion platform. Maybelline New York’s Global Makeup Artist, Charlotte Willer, lead the makeup teams at their sponsored designers’ shows, created exciting looks which easily translated from the catwalk to the sidewalk. Maybelline New York partnered with a selection of well established, as well as up-and-coming, designers and included Tracy Reese, Charlotte Ronson, Alexandre Herchcovitch, Erin Wasson x RVCA, and Michael Angel.

One Natural Experience (O.N.E.), offered water in Tetra Pak cartons to all guests frequenting the shows, backstage and throughout the Tents. This sponsorship marks the first time that carton water was featured as an official water sponsor.  O.N.E. is dedicated to the belief that access to clean water is a fundamental human right and therefore donates 100% of the profits from O.N.E Water (after operating expenses) to non-profit organizations, selecting 10-15 non-profits annually to receive funds from the sales. Tetra Pak, www.tetrapakusa.com, the company behind this modern sustainable alternative packaging, utilized by numerous brands for a variety of food products, will also made their debut at Mercedes-Benz Fashion Week, and facilitated on-site recycling.

McDonald’s McCafé returned to the Tents for a second season as the Official Coffee of Mercedes-Benz Fashion Week, continuing their successful launch of the McCafé premium brand. As the official coffee of Mercedes-Benz Fashion Week, the McCafé Lounge was the place for show attendees to refresh and treat themselves to the full line of beverages, including espresso-based coffees such as cappuccinos, lattes, mochas, iced lattes and iced mochas, as well as Premium Roast brewed coffees and hot chocolate.

Palm, Inc., the maker of the new Palm®, Pre™ phone and groundbreaking Palm webOS™ platform, was excited to be a first-time sponsor of Mercedes-Benz Fashion Week.  All Mercedes-Benz Fashion Week attendees were invited to stop by the Palm Gallery, located in the Main Lobby, to experience Palm’s blend of design and innovation in their must-see space, inspired by the artistry of one of California’s most promising designers.
MyGoodDeed.org and the 9/11 Day of Service and Remembrance partnered to promote an online Designer Auction.  They were on-site on Friday, September 11th in the Center Deck Space to raise awareness about their initiatives and encourage guests to sign up for MyGoodDeed.org. Fashionistas can still log on to bid for items from some of their favorite designers. .

Peroni returned as the official Beer of Mercedes-Benz Fashion Week and was poured for event guests throughout the week at all the event bars and hospitality lounges.  Each bar featured prominently displayed Peroni bottles and other collateral to showcase their presence at the Event.  Chicly dressed Peroni models roamed the Lobby and served guests ice cold and refreshing Peroni.

Rowenta, as the Official Garment Care, provided products for use backstage in the Tent, Promenade and Salon.  Rowenta also offered designers a personal garment care consultation at their studios in advance of the Event and included a premium product in the Official Gift Bag to keep guests looking sharp throughout the week.

Tenjune created the Café Bar, which was branded with the EMM Group logo in addition to their properties: Tenjune, SL, Abe & Arthurs and The Chandelier Room.

The celebrities in attendance at Mercedes-Benz Fashion Week included Bruce Willis and wife Emma Willis, Lucy Liu, Taylor Swift, Martha Stewart, Sarah Ferguson, Leighton Meester, Blake Lively, Rachel Bilson, Mischa Barton, Amanda Bynes, Tyson Beckford, Penn Badgley, Mickey Rourke, Michael Douglas, P. Diddy, Naomi Watts, Gabrielle Union, Taylor Momsen, Shannon Elizabeth, Solange Knowles, Mary-Louise Parker, Rosario Dawson,  January Jones, Mena Suvari, Tiffani Amber Thiessen, Diana Ross, Ciara, Kim Kardashian, Alexa Chung, Lauren Conrad, Kelly Rutherford, Amerie, Estelle, Ivana Trump, Joy Bryant, Emily Blunt, Mariska Hargitay, Allesandra Ambrosio, Marissa Miller, Nicki Hilton, Melania Trump, Tim Gunn,J Alexander, Nigel Barker, Rachel Zoe, Kelly Rowland, Stephanie March, Olivia Thirlby, Kathy Griffin, Whitney Port, Tori Spelling, Jessica Stroup, Anna-Lynn McCord, Kellan Lutz, Alexa Chung, Alison Brie, Fran Drescher, Katrina Bowden, Mark Ronson, Samantha Ronson, Jennifer Esposito, Olivia Palermo, Anastasija Kondratjeva, Anna Cleveland, Carmen Kass, Charlotte Hoyer, Christina Carey, Constance Jablonski, Daul Kim, Lakshmi Menon, Veronica Webb, among many others.

The official Mercedes-Benz Fashion Week schedule kicked off with Michael Angel and was followed by BCBGMAXAZRIA, Davidelfin, Duckie Brown, Mara Hoffman, Nicholas K, Whitney Eve, Ports 1961, Rosa Chà, Cesar Galindo, Cynthia Steffe, Yigal Azrou?l, Twinkle by Wenlan, Charlotte Ronson, Monarchy Collection, Leifsdottir, Nicole Miller, ARISE African Promise Collective, Erin Wasson x RVCA, Venexiana, Lacoste, Georges Chakra, Andy & Debb, Academy of Art University, Christian Siriano, Chado Ralph Rucci, Vivienne Tam, Lela Rose, Derek Lam, Toni Maticevski, DKNY, Thuy, Hervé Léger by Max Azria, Diane Von Furstenberg, Rebecca Taylor, Y-3, Tuleh, Custo Barcelona, Vassilios Kostetsos, Carolina Herrera, Carlos Miele, Jill Stuart, Tracy Reese, Donna Karan New York, Yeohlee, Tadashi Shoji, TonyCohen, Gottex, Badgley Mischka, Brian Reyes, Pamella Roland, MAX AZRIA, Dennis Basso, Willow, Tibi, Mercedes-Benz presents Designer – Narciso Rodriguez, Toni Francesc, Tory Burch, Michael Kors, Nanette Lepore, 3.1 Phillip Lim, Milly by Michelle Smith, Alexandre Herchcovitch, Anna Sui, Maria Pinto, Doo.Ri, Ralph Lauren, Allude, Isaac Mizrahi, Trias, Calvin Klein Collection, Chocheng, Argentine Designer Collections and Tommy Hilfiger.

Mercedes-Benz Fashion Week enjoyed a stellar season, as the runways of Bryant Park once again featured talented designers from all parts of the globe.  The Tents hosted plenty of veteran designers such as Diane Von Furstenberg, Michael Kors, Tommy Hilfiger, Anna Sui, Zac Posen, Carolina Herrera and Max Azria (for three shows), brought their classic elegance and focused designs to the fashion industry throngs. Several of the season’s newcomers, like William Rast (with Justin Timberlake & Trace Ayala in tow), Mackage, Adam and ThisDay/ARISE African Fashion Collective also received their chance to display their talent on the global fashion stage. They, along with others from Nanette Lepore, Tracy Reese and Dennis Basso showed their collections to great praise from the world’s press in Bryant Park. Highlighting the fashion parade were 50 fabulous looks from 50 designers to celebrate Barbie®’s 50th anniversary.

“With all eyes, pens, cameras, microphones on the fashion industry this week, asking and reporting on the economic climate’s affect on fashion, the consensus is very clear that the designers have all worked long and hard to design collections to inspire shoppers to get back in the stores,” said Fern Mallis, Senior Vice-President of IMG Fashion. “From a variety of new basics and investment clothes, to colorful happy looks that lift us all and make it irresistible, the energy in the Tents, around the city, the parties, receptions and attendance throughout week was as good as ever!”

“Mercedes-Benz Fashion Week continues to hold its poll position as the premier fashion event in the United States. Despite ever-changing economic conditions, design and creativity were in abundance this past week on the runways and throughout the Bryant Park Tents,” said Lisa Holladay, Brand Experience Marketing Manager at Mercedes-Benz USA.

Celebrating the link between automotive and fashion design, Mercedes-Benz sponsored the official opening event for Mercedes-Benz Fashion Week at Shang restaurant on Friday, February 13th in New York City’s Lower East Side. The head-turning, limited edition SL65 AMG Black Series was on public display for the first time in New York City at the event. A special acoustic performance by The Virgins rounded out the evening for designer, industry notable and celebrity guests which included Michelle Trachtenberg, Amanda Bynes, Brittany Snow, Christian Siriano, Tyrese, Kellie Pickler, Katie Lee Joel, Camille Guaty, Yigal Azrouël, Ryan Leslie, Jessica Stam, Eugenia Silva, Damien Fahey, Bethany Frankel and Grammy winner Chrisette Michelle.

Connecting with the colorful and optimistic looks seen on the runway, this season’s backstage Mercedes-Benz Star Lounge, was the result of a collaboration with Eric Villency, President and CEO of Maurice Villency on a design that embraced bright colors and whimsical motifs. During the week, the Star Lounge was the backstage destination for celebrities, VIP’s, press and Mercedes-Benz customer guests. Special events in the lounge included a champagne toast for this season’s “Mercedes-Benz Presents” designer Yigal Azrouël. Beyond backstage, two of the newest editions in Mercedes-Benz’s own collection were displayed in the front lobby, the SL63 AMG Edition IWC and the GLK350. Capturing the energy and insider buzz of Mercedes-Benz Fashion Week, Mercedes-Benz has posted behind the scenes content on You Tube, including a backstage interview with the Mercedes-Benz Presents Designer Yigal Azrouël, which is available at www.youtube.com/mbusa.

Mercedes-Benz Fashion Week kicked off the season with The Heart Truth’s Red Dress Collection 2009, continuing to raise national awareness about women’s risks of heart disease.  After the show, an online auction of the red dresses at clothesoffourback.org raised funds for the Foundation for the National Institutes of Health. The Heart Truth’s Lobby lounge distributed information about the campaign with materials about heart disease, risk factors and how to prevent it. Guests also pinned “VIACTIVâ Promises” to a branded cardboard model.

To celebrate Barbie®’s unparalleled fashion influence on Valentine’s Day, February 14th, 50 world-renowned fashion designers came together for the first time ever and showcased real-size Barbie® inspired looks in a fun, fabulous, over the top fashion show in the Tent.  In this monumental fashion celebration, designer looks were organized as the past, present and future of Barbie®.  In addition to the runway show, Barbie® filled the Lobby fountain with a fabulous display of dolls, iconic Barbie® photography and original Rootstein ‘Barbie®’ mannequins.

Reaffirming their love affair with fashion, The world’s leading journalists, editors, producers and retailers shared the front row with celebrities such as Heidi Klum, Lucy Liu, Alicia Keys, Grace Jones, Kanye West, Kate Bosworth, Selma Blair, Justin Timberlake, Jessica Biel, Claire Danes, Natasha Bedingfield, Jennifer Love Hewitt, Rachel Bilson, Taylor Momsen, Michelle Trachtenberg, Zoe Saldana, Lindsay Lohan, Samantha Ronson, Eva Longoria-Parker, Beth Ostrosky Stern, Emile Hirsch, Kim Raver, Diane Kruger, Estelle, Joshua Jackson, Aisha Tyler, Mary J. Blige, Monica, Ryan Lochte, Common, Coco Rocha, Keisha Whitaker, Molly Simms, Brittany Snow, Julia Stiles, LeAnn Marshall, Fonzworth Bently, January Jones, Emmy Rossum, Becki Newton, Eric Mabius, Matthew Settle, Minka Kelly, Kristen Bell, Sophia Bush, Akon, Paris Hilton, Nicky Hilton, Jamie Lynn Sigler, Rufus Wainwright, Annalynne McCord, Danielle Panabaker, Forest Whittaker, Amanda Bynes, Jessica Stroup, Mischa Barton, Kim Kardashian, Khloe Kardashian, Tim Gunn, JC Chasez, Damien Fahey, Solange Knowles, Aubrey O’Day, Dean McDermott, Tori Spelling, Mario, Joy Bryant, Kat deLuna, Kelly Pickler, Kellan Lutz, Rex Lee, Christopher Meloni, Calvin Pace, Carolina Bacardi, Derek Watkins, Faune Chambers, Kiera Chaplin, Leigh Lezark, Lily Collins, Veronica Webb, Alexie Gilmore, Camille Gauty, May Anderson, Vernon Davis, Mark Idelicato, Erin Lucas, Dayana Mendoza, Gretta Monahan, Ovie Mughelli, Darrelle Revis, Crystal Stewart, Tamara Feldman, Irina Pantaeva, Joanne DeGuardiola, Lydia Finet, Suzanne Johnson, Eva Amurri, Rob and Marisol Thomas, Alison Brie, Casey Spooner, Terence Koh, Alexandra Richards, Marky Ramone, Leven Rambin, Alexie Gilmore, Camille Guaty, Katrina Bowden, Mickey Rourke, Shane Grimes, Tamara Feldman, Rufus Wainwright, Laura Albert, Nicole Richie, Diana Ross, Katherine McPhee, Zoe Kravitz, Reggie Bush, Rosin Murphy, Julianne Margulies, Cheyenne Jackson, Jane Krakowski, Nastia Lukin, Sandra Bernhard, among others.

Mercedes-Benz Fashion Week would not be possible without the generous support of its sponsors.  The hospitality, services, products, samples and amenities the sponsors provided contributed to make an exciting week of shows as enjoyable and pleasant as possible for all attendees.

American Express hosted Gold, Platinum and Centurion Cardmembers in their exclusive Skybox overlooking the Tent and the Promenade. They viewed runway shows with a level of access like no other in a space designed by Jonathan Adler, design expert and lead judge on Bravo TV’s Top Design. This season, the Skybox host, Kate Nobelius, provided Cardmembers with her personal insight into the runway action and VIP players.  Cardmembers also had exclusive access to a consultation with a Bergdorf Goodman personal shopper, who was in attendance during each Skybox session.

As if viewing the latest fashions wasn’t enough, Chambord was back in the Tents as the Official Liqueur sponsor of Mercedes-Benz Fashion Week.  Their products and signature cocktails were featured at all of the event bars and hospitality lounges.  This season they showcased the Chambord French Martini, Chambord Lemonade and the Velvet Elvis.  Celebrating this year’s theme, “the art of the fashion illustration”, Chambord’s artists in residence at the Chambord booth personalized a 5-7 minute digital fashion portrait and memorialize editors, celebrities and industry guests in their favorite fashion frocks and finery.  All portraits were downloadable and could be used for stationery, Facebook updates and more.

DHL, the Official International Express Delivery and Logistics Provider for Mercedes-Benz Fashion Week, sponsored the DHL Information and Guest Services Desk, and provided DHL branded literature and bags for guests.  DHL hawkers distributed The Daily Front Row from branded messenger bags and DHL runners also assisted with sponsor seating.  DHL also provided branded luggage tags for the official event gift bag.

Just in time for spring, Havaianas brought back their popular “Spin the Wheel” game in their Lobby space.  Guests had the chance to spin for a prize which included various types of candy and branded premiums.  Havaianas will also hosted “Make Your Own Havaianas” exclusively for guests of IMG Fashion and American Express in the American Express Skybox and the IMG Lounge.

Judith Ripka hosted their elegant “boutique-style” space in the Lobby to display their season’s 18k Couture jewelry collection.  Their VIP guests tried on pieces in between attending runway shows.  Judith Ripka also hosted a reception in the IMG Lounge to celebrate their new ad campaign featuring Shoshanna Lonstein Gruss.  Reception guests will include Shoshanna, her close friends and invited press.

Who doesn’t like a little make over? M?A?C Cosmetics, the Official Cosmetics sponsor of Mercedes-Benz Fashion Week, entertained show-goers in the Lobby with an artist demonstrating the latest make-up trends, and they gave away face charts and pens.  Guests enjoyed water and wireless access from the M?A?C Cosmetics booth as well as today’s music.  Backstage the M?A?C Cosmetics
lounge was the hub of the beauty editor world, providing a quiet place to do interviews or speak to the fashion world through their metv video booth.  Here, editors, designers and fashion’s elite video taped themselves with their messages which were uploaded to style.com.  After 24 hours, the videos were uploaded M?A?C Cosmetics’ youtube site and distributed to industry bloggers.

This season’s attendees had TRESemmé fix their winded hair as the Official Hair Care Sponsor of Mercedes-Benz Fashion Week returned to the Tents.  Not only did TRESemmé create beautiful looks on the runway at the Tracy Reese and William Rast shows, but it also created chic looks on Mercedes-Benz Fashion Week guests in the TRESemmé Hair Salon and Lounge in the Lobby.  Stylists provided touch-ups and TRESemmé ambassadors sampled their fabulous hair care products to guests throughout the week.

Through its “Style and Strength for Life” campaign, the VIACTIVâ Brand, in partnership with breakout fashion designer Ashleigh Verrier and her mother and business partner Jude Verrier, launched a year-long initiative during Mercedes-Benz Fashion Week to educate women.  VIACTIVâ samples were available in the Lobby throughout the week and VIACTIVâ girls, wearing Verrier designs, interacted with guests to promote its benefits.

YKK zipper lanyards were the necklace of choice for all Mercedes-Benz Fashion Week staff and press. YKK branded Mercedes-Benz Fashion Week pocket schedule cards were available for all attendees at the DHL Information & Guest Services Desk. And to hold all your goodies from your favorite shows, YKK eco-friendly bags were distributed in the lobby, at the Café and at the Press Office for all attendees.

Always the “happening lounge”, W Hotels Worldwide returned as the Official Hotel Partner of Mercedes-Benz Fashion Week.  The W Hotels Worldwide backstage lounge was the hottest destination for VIPs and celebrities seeking some “Wuv” before and after shows.  W Hotels invited guests to groove to the live DJ and sip cocktails provided by their in-house mixologist.

Several signature cocktails and beverages served throughout the week included Peroni, Martini Gold Chocolate and Martini Gold Lemon Drop as well as Martini Gold Signature Cocktails – the Raspberry Truffle-tini and the Passionista, Coca-Cola and refreshing SmartWater. Coca-Cola and Mercedes-Benz Fashion Week joined together to create a recycling program for the Event to make the Tents “green”.  Co-branded recycling bins could be found everywhere and multiple daily pickups were made for recyclable materials including glass, plastic, aluminum and cardboard.